Let’s dive into what’s happening with gold and platinum, and why we’re currently recommending platinum over white gold if you still prefer white jewellery, even as yellow gold continues to shine.

The Metals Market: A Quick Snapshot

Gold is currently trading at a record-breaking price, and platinum has gone up in recent weeks too - but that record price hasn’t stopped yellow gold from being the darling of the jewellery world.

Why? Because desirability is defying the price tag. Yellow gold’s warm, timeless glow is having a renaissance, especially in engagement rings and heirloom-style pieces. It’s bold, it’s nostalgic, and it’s beautifully versatile.

But when it comes to white metals, the story is different - and that’s where platinum steps in.

Why We’re Recommending Platinum Over White Gold

White gold has long been a favourite, but in today’s market, platinum is the smarter choice for many clients. Here’s why:

• No rhodium plating needed - Platinum is naturally white, while white gold needs regular re-plating to stay bright.
• More durable - Platinum is denser and better at holding gemstones securely.
• Hypoallergenic - Ideal for sensitive skin, unlike white gold which can sometimes contain nickel.
• Value - With gold prices soaring, platinum can offer luxury at a more accessible price point.

If you’re after a white metal look, platinum is the way to go. But if your heart is set on yellow gold, we totally get it - it’s stunning, and we’re seeing more clients embrace it despite the market situation.

Whether you’re planning a bespoke commission or browsing our ready-to-wear pieces, we’ll help you choose the metal that suits your style, budget, and lifestyle. Make an appointment to visit us in North Berwick or drop us a message - we’d love to chat!